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Archive for February 9th, 2010

In this fourth in Spear’s series, Private Eye Cameron MacPherson and Faith O’Mallery are both on quests that lead them into the world of magical wolves…

Cameron arrives in the Canadian Arctic to search for his partners in his P.I. business who are late returning from a hunting trip. Faith is there to discover what her father had seen in the same area years earlier that had made him lose touch with reality—man-wolves, he called them.

The two tumble into an icy world of enemies bent on destroying the lupus garou kind. As they turn into lupus garou themselves, and bond with the pack that only they can rescue from destruction, Cameron and Faith find their soul mates in each other.

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Most have probably heard of branding—at least when it comes to products. McDonalds’ golden arches, Wendy’s little girl with pigtails, the Pillsbury Doughboy, the Energizer bunny. They’re gimmicks, not related to the actual product, that help buyers remember them.

In the past, I was known as the bear lady, which has nothing to do with my books, but with the fact I make award-winning teddy bears that have been featured in magazines and found homes all over the world. Many still know me as such, just in a different sphere. 😀

As writers, we’re told we have to brand our image. Not all writers have a gimmicky branding though, as it truly relates to what we write. When we are known by this image for what we write, we’ve done it successfully. (more…)

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